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Dubai Fashion Week

In collaboration with Dubai Fashion Week, Concept 1104 delivered strategic media relations and dynamic content creation to elevate the event’s profile. The team led targeted media outreach, secured widespread press coverage, and developed engaging content to maximize audience engagement. As the official guest list management partner for Dubai Fashion Week, ...
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Le Closet

Le Closet, the luxury pop-up experience with successful editions in Miami and St. Tropez, arrived in Dubai with a curated, immersive retail concept. Concept 1104 handled strategic PR and influencer engagement to support the launch, driving strong visibility, footfall, and sales. By collaborating with relevant voices in fashion and lifestyle, ...
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Eluxum

Concept 1104 led the guest experience and social media strategy for Eluxum’s first live luxury auction at the Bvlgari Hotel, Dubai. From curated invitations to VIP arrivals, every detail was designed for a seamless, high-touch experience. On social, we launched Eluxum’s presence with luxury-driven visuals and educational content—building anticipation and ...
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Charles & Keith

Concept 1104 produced two consecutive launch events for CHARLES & KEITH—first for the Cynthia Samuel collaboration at Dubai Opera, featuring a live performance by Grammy-nominated artist Mayssa Karaa, and then for the Spring 24 / Press Collection launch with A-list celebrity Nadine Nassib Njeim. From creative direction and production to ...