Concept 1104 led the guest experience and social media strategy for Eluxum’s first live luxury auction at the Bvlgari Hotel, Dubai. From curated invitations to VIP arrivals, every detail was designed for a seamless, high-touch experience. On social, we launched Eluxum’s presence with luxury-driven visuals and educational content—building anticipation and introducing the brand to a wider, digitally engaged audience.
Stats:
- +$200K PR VALUE
- +8% ENGAGEMENT RATE
- X110 VIPS & KEY OPINION LEADERS ATTENDED
- +2.2M REACH
