Fashion editorial production brings sneaker culture and women’s style together in SneakerSpirit, a digital magazine launched by MAYA and featured on the Courir website. Supported by a community across Facebook and Instagram, the platform explores sneakers through the lens of fashion and current trends.

A digital magazine dedicated to sneaker culture

SneakerSpirit speaks directly to a female audience, placing sneakers within a wider conversation about personal style. Its editorial focus connects sneaker culture with fashion, giving readers a dedicated space to discover news, explore trends and find inspiration.

The magazine publishes daily content through a combination of news, features and original formats. This mix gives readers different ways to engage with the subject, from timely updates to stories exploring the relationship between sneakers and style.

Editorial content and an online community

The project combines a magazine on the Courir website with a presence on Facebook and Instagram. Together, these channels connect its editorial content with a community interested in sneakers and fashion.

SneakerSpirit demonstrates MAYA’s approach to developing a media platform around a defined audience and a clear editorial direction.

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