Concept 1104 delivered two consecutive luxury fashion launch events for CHARLES & KEITH in Dubai, bringing the brand’s collaborations and seasonal collections to life through creative direction, event production, PR and curated guest experiences.
The first event celebrated the CHARLES & KEITH x Cynthia Samuel collaboration at Dubai Opera, featuring a live performance by Grammy-nominated artist Mayssa Karaa. The second marked the launch of the Spring 2024 and Press Collection, with high-profile celebrity Nadine Nassib Njeim as a featured guest.
Across both events, Concept 1104 managed end-to-end event production, media relations, guest list management and content creation, bringing together leading media, influencers and celebrities. Through considered creative direction and seamless execution, we created distinctive luxury brand experiences that amplified CHARLES & KEITH’s presence in Dubai and generated visibility across fashion, celebrity and lifestyle audiences.
Stats:
- $2.4M AVG PR VALUE
- 118 AVG ATTENDANCE
- 6.6M AVG REACH
