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Dubai Fashion Week

In collaboration with Dubai Fashion Week, Concept 1104 delivered strategic media relations and dynamic content creation to elevate the event’s profile. The team led targeted media outreach, secured widespread press coverage, and developed engaging content to maximize audience engagement. As the official guest list management partner for Dubai Fashion Week, ...
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Le Closet

Le Closet, the luxury pop-up experience with successful editions in Miami and St. Tropez, arrived in Dubai with a curated, immersive retail concept. Concept 1104 handled strategic PR and influencer engagement to support the launch, driving strong visibility, footfall, and sales. By collaborating with relevant voices in fashion and lifestyle, ...
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Charles & Keith

Concept 1104 produced two consecutive launch events for CHARLES & KEITH—first for the Cynthia Samuel collaboration at Dubai Opera, featuring a live performance by Grammy-nominated artist Mayssa Karaa, and then for the Spring 24 / Press Collection launch with A-list celebrity Nadine Nassib Njeim. From creative direction and production to ...
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Crocs x Salehe Bembury

Concept 1104 is proud to have managed the PR and content creation for the muchanticipated launch of the Crocs x Salehe Bembury collaboration at Sole DXB. Salehe Bembury, a visionary footwear designer with a remarkable background, has held key positions at brands such as Versace and YEEZY. The capsule collection ...