Concept 1104 led PR, influencer engagement and content creation for the launch of the Crocs x Salehe Bembury collaboration at Sole DXB in Dubai, bringing one of footwear’s most distinctive designer collaborations to the regional sneaker and streetwear scene.
Our team developed and executed a targeted PR and content strategy to amplify the launch, engage fashion and sneaker communities, and build visibility around the limited-edition capsule collection. Featuring Salehe Bembury, the acclaimed footwear designer known for his work with brands including Versace and YEEZY, the collaboration generated significant interest among media, influencers and sneaker enthusiasts.
Through strategic media engagement, influencer attendance and dynamic content creation, Concept 1104 helped extend the campaign’s reach beyond the event itself. The collaboration attracted 60 influencers, achieved a reported reach of over 3 million and saw the capsule collection sell out, demonstrating the impact of culturally relevant collaborations supported by strategic PR and digital storytelling.
Stats:
- +30 CONTENT
- +20% ENGAGEMENT RATE PER YEAR
- X60 INFLUENCER ATTENDANCE
- +3M REACH
