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A-THLETE By Hublot

Developed A-thletes, a digital platform by Hublot created to engage the athletic community through powerful storytelling. In response to Hublot’s ambition to connect with athletes beyond sponsorship, MAYA crafted the full strategy, led editorial direction, sourced talent, and produced written and multimedia content—while also overseeing the platform’s design and launch. ...
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Four Seasons

Introduced Executive Chef Jesus Medina through a bold storytelling rollout for Four Seasons Los Angeles at Beverly Hills. We developed a content concept spotlighting the arrival of Chef Jesus Medina, blending personality-driven storytelling with cinematic visuals. Anchored around his EPIC philosophy— Excellence, Passion, Innovation, and Creativity—we crafted a campaign that ...
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Crocs x Salehe Bembury

Concept 1104 is proud to have managed the PR and content creation for the muchanticipated launch of the Crocs x Salehe Bembury collaboration at Sole DXB. Salehe Bembury, a visionary footwear designer with a remarkable background, has held key positions at brands such as Versace and YEEZY. The capsule collection ...
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Boost – Maison Epigenetic

Developed the editorial strategy and content for an editorial video exploring the vision behind Maison Epigenetic, Europe’s first longevity lab in Paris. The video presents complex scientific ideas around well-being and lifespan through a clear, engaging narrative that highlights the founders’ approach to preventive healthcare and personalized treatment.   Watch ...