Concept 1104 produced two consecutive launch events for CHARLES & KEITH—first for the Cynthia Samuel collaboration at Dubai Opera, featuring a live performance by Grammy-nominated artist Mayssa Karaa, and then for the Spring 24 / Press Collection launch with A-list celebrity Nadine Nassib Njeim. From creative direction and production to PR, guest list management, and content creation, both events delivered curated brand experiences that drew top-tier media, influencers, and celebrities.
Stats:
- $2.4M AVG PR VALUE
- 118 AVG ATTENDANCE
- 6.6M AVG REACH
