Concept 1104 led the end-to-end launch of Sarah Almeer, developing the fine jewellery brand from concept to market. Our work encompassed brand direction, creative strategy, sourcing and identifying a high-quality jewellery manufacturing partner, and overseeing production to bring the collection to life. We developed the creative direction for the campaign shoot in Italy in line with the designer’s vision, ensuring a cohesive visual identity across the imagery, brand communications and digital presence. From website design and development to launch strategy, Concept 1104 built an integrated brand experience designed to position Sarah Almeer in the fine jewellery market. The launch culminated in the first collection selling out, marking a strong debut for the brand.
